Wait, did I grab the EPA?

Not because of the taste, this definitely tastes different, and I really liked it. But when I was at the liquor store I had to double check to make sure it was the Winter and not the EPA. They just look so similar. From a brand perspective it’s important to have consistency across beers, but I’d like to see a bit more uniqueness.

Schell Snowstorm was a great example of a seasonal beer that you look at and instantly know it’s Schell’s and know it’s their winter beer. Summit Winter has that same yellow label that I instantly associate with their EPA. I was seriously confused.

Also, I’ve really appreciated that most beers we’ve sampled have a description on the bottle/can that tells you a bit about the beer, what flavors to expect, and maybe some food pairing ideas. I guess for Summit Winter we’ll just have to wait until Erik does his review.

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Ok, I'll start with my dirty little secret: the first beer I drank with regularity is Natural Ice, yes, Nattie's ice. I think the reasoning was something like, it's dirt cheap and super alcoholic. Well I've grown up a bit since then, and I actually like the taste of beer. Hence the idea for this site.

7 thoughts on “Wait, did I grab the EPA?”

  1. btw, I remember they used to have a more distinctive design, with a red label, a snowflake pattern, and snow hanging on the barley of the logo…sad that they changed it. Same with the tap handles, they all look the same, with only the words different. Used to be different colors, sometimes differenent shapes…for years, the Oktoberfest had a cool sculpture of a jolly German. No more.

  2. Ok Al, as soon as I left my comment I was struck by a feeling that maybe it didn’t have an elephant, so I checked. so if you really care, on the top of the handle there’s a piece of plastic that says “india pale ale” and on the bottom of the handle there’s a picture of an elephant. so i guess i was mixing images. anyway, i still think its cool, and its still better than the current summit ipa handle.

  3. the only one I’ve seen, before the current crop, is the baseball-bat shaped handle, purple, with repeating elephants as the background…you must have an earlier version than mine.

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