Surly, my love.

This week I find myself at a loss for clever words and a witty evaluation of Surly’s Furious. In fact, all I need are two succinct words to assert my feelings: loved it. However, as a designer, I must shout out to Surly – dude, what’s up with the can?! 

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atankgirl

Born and raised in Brew Town, WI (i.e. Milwaukee), I have a natural palette for (mmmm) beer. As I've grown, so has my palette – these days, I love nut brown ales and the darkest of the darks – stouts being among my favorites. If i'm not drinking, I'm designing. Or working on my thesis. MFA 2009, baby, YEAH!

4 thoughts on “Surly, my love.”

  1. Do you have beef with the can? I’m planning on commenting on the design in my review so I’ll hold off with my thoughts until then…

  2. YES! This can has no relation to the beer inside and holds strong resemblance to an energy drink. One simple but significant change would be the dominant red color — couldn’t it be more of an amber/brown?

  3. Furious IS red. I pour the stuff every day. Nowhere near brown.
    I’ve heard the energy drink comparison enough, and I just don’t see it …is it the flames?
    If you’re gonna have a tall, shiny metal can, you might look like an energy drink, especially if your aim is to look cool, and edgy.

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