Oh Primo how we do love thee. This beer pours a very transparent golden color. Has moderate head that settles rather rapidly. Very simple scent of malt and almost a sweet citrus. Mouthfeel is very light and smooth. Tastes like a slightly malty lager with an almost tart after taste. Good flavor but very simple. This is a great easy drinking beer, particularly on a nice hot day. If your into simple lagers this is a good one to go for. Beyond that its always nice to enjoy a flavorful cold local beer that is reasonably inexpensive and very drinkable. Truly a premium beer.