A better-than-average beer. I liked it. I liked making up jokes about fish people more, though.
The label on this beer is the best part. The tricky Photoshop work is almost worth the price of the 12-pack. I wouldn’t call it tasty but it isn’t bad either. I would buy something cheaper if I wanted this type of beer.
I’m no fisherman, but I have to agree that there is nothing better than the idea of a mer-babe surfacing on a lake to bring me a beer. Apparently the advertising firm Pocket Hercules was able to convince both Schell and Rapala of this as well. The best part is that in this fisherman’s fantasy there’s not one, but twelve bikini-clad fish-chicks, one for each bottle in a 12-pack. Being a classic American lager it’s easy to go through several of these in one sitting, perfect for boating on a lake, or in my case, sitting in front of the television.