I got Miss Catfish — a lithe, slippery creature with a sneering grin and a pair of enormous shades a la Nicole Richie. I love the label, though I’ll admit I was hoping for something a bit more Daryl Hannah.
Typical of my experience with Schell’s brews, I found this a functional beverage, neither offensive nor remarkable. But then I’m not much of a lager drinker, excluding session (read binge) drinking, and in such cases, I reach for the cheap stuff. Nevertheless, I’m a sucker for marketing gimmicks (I even drank OK Soda once), and tip my hat to Augie Schell for rousing my latent ichthyophilia.
The label on this beer is the best part. The tricky Photoshop work is almost worth the price of the 12-pack. I wouldn’t call it tasty but it isn’t bad either. I would buy something cheaper if I wanted this type of beer.
I’m no fisherman, but I have to agree that there is nothing better than the idea of a mer-babe surfacing on a lake to bring me a beer. Apparently the advertising firm Pocket Hercules was able to convince both Schell and Rapala of this as well. The best part is that in this fisherman’s fantasy there’s not one, but twelve bikini-clad fish-chicks, one for each bottle in a 12-pack. Being a classic American lager it’s easy to go through several of these in one sitting, perfect for boating on a lake, or in my case, sitting in front of the television.
This has to be one of the most intriguing beers I’ve reviewed thus far. Just think about it, all of the other Minnesota beers say right on the label where they come from, and usually they point you to a web site where you can find out more info. BORING! Brewer’s Cave keeps you on your toes with it’s mysterious label stating “Handcrafted by the Blue Diamond Brewing Company” and lack of web site. Continue reading Hidden in the cave of mystery