Week 10 already?! Wow, I AM getting old.

Yep, this beer was good. Crisp, nice strong taste without being overwhelmingly ‘pale ale-ish,’ and refreshing. All that and I only finished half of it because it had been a long night and I had to drive home. But, I would buy it again, probably more than one bottle the next time. However, I have to disagree with Nick that “the bottle is one of the best” . . . it was so plain and nondescript that I nearly missed it in the sea of sweet labels. I don’t mind the “Lake Superior” wordmark – looks a bit 80s vintage (again, we’re old if 80s can be vintage) like something my dad would have been drinking when I was a tot –  I just have an issue with the use of Monotype Corsiva for the “Special Ale.” I mean, it’s special, right? So let’s not use a Mac standard font.

Wait, did I grab the EPA?

Not because of the taste, this definitely tastes different, and I really liked it. But when I was at the liquor store I had to double check to make sure it was the Winter and not the EPA. They just look so similar. From a brand perspective it’s important to have consistency across beers, but I’d like to see a bit more uniqueness. Continue reading Wait, did I grab the EPA?