No, what I have is a romantic abnormality, one so unbelievable that it must be hidden from the public at all cost.

I got Miss Catfish — a lithe, slippery creature with a sneering grin and a pair of enormous shades a la Nicole Richie. I love the label, though I’ll admit I was hoping for something a bit more Daryl Hannah.

Typical of my experience with Schell’s brews, I found this a functional beverage, neither offensive nor remarkable. But then I’m not much of a lager drinker, excluding session (read binge) drinking, and in such cases, I reach for the cheap stuff. Nevertheless, I’m a sucker for marketing gimmicks (I even drank OK Soda once), and tip my hat to Augie Schell for rousing my latent ichthyophilia.

Easy to drink

I was pleasantly surprised to see that the muni liquor store had the Lakemaid. All they offered were 12 packs, but no beer goes to waste in my house anyway.

This beer is light, both in color and flavor. There is definitely more malt than hops. What I really appreciate is that there is no aftertaste. It really is a crisp, clean, easy to drink beer. Erin might even like it.

Mmmm, fish-chicks.

I’m no fisherman, but I have to agree that there is nothing better than the idea of a mer-babe surfacing on a lake to bring me a beer. Apparently the advertising firm Pocket Hercules was able to convince both Schell and Rapala of this as well. The best part is that in this fisherman’s fantasy there’s not one, but twelve bikini-clad fish-chicks, one for each bottle in a 12-pack. Being a classic American lager it’s easy to go through several of these in one sitting, perfect for boating on a lake, or in my case, sitting in front of the television.