Week 22 of 52
Schell Lakemaid
May 26th thru June 1st
Brewer's Description
Lakemaid Beer is a limited release brew from August Schell Brewing Company and Rapala. Brewed in Schell's old world tradition, this classic American lager is a crisp, clean, refreshing beer, specially brewed to capture the flavor of the fishing country were the legendary Lakemaids swim.
With a mild malt flavor like a soft summer breeze and the sparkle of hops that dances like sun on the water, this is the ice cold beer with a taste so good it proves that great fishermen never need to exaggerate.
Overall Rating based on 8 reviews
3.81 of 5 stars
Brewery Information
August Schell Brewing Company
New Ulm, Minnesota
schellsbrewery.com
Interesting Fact
Read the Lore of the Lakemaids on Lakemaidbeer.com
Photography
Courtesy of Erin Reichelt. View more on her flickr set.
Reviews | Learn More About the Brew52 Reviewers | Previous Beer | Next Beer
Erin says My favorite
June 15th, 2008
Joe was right, I DO love this beer! This is by far and away my favorite of the Brew 52 beers that I’ve tried. Not too surprising, since it tastes just like Bud/Miller/Mich Golden Light to me. I like that I can trick people into thinking I have more refined tastes by drinking this beer. Bonus!
berrywise says It is just to bad that glass and boating don’t go together
June 5th, 2008
A fun idea and I got a kick out of the different labels as well as finding out what fish you caught under each bottle cap. The beer itself was just average at a bit above average price. Something that was fun for the moment but that’s about it.
selah says No, what I have is a romantic abnormality, one so unbelievable that it must be hidden from the public at all cost.
June 4th, 2008
I got Miss Catfish — a lithe, slippery creature with a sneering grin and a pair of enormous shades a la Nicole Richie. I love the label, though I’ll admit I was hoping for something a bit more Daryl Hannah.
Typical of my experience with Schell’s brews, I found this a functional beverage, neither offensive nor remarkable. But then I’m not much of a lager drinker, excluding session (read binge) drinking, and in such cases, I reach for the cheap stuff. Nevertheless, I’m a sucker for marketing gimmicks (I even drank OK Soda once), and tip my hat to Augie Schell for rousing my latent ichthyophilia.
flashmcduff says find the fish
June 4th, 2008
A better-than-average beer. I liked it. I liked making up jokes about fish people more, though.
EBMan says Nice Lager
June 4th, 2008
While I’m not a big lager drinker I couldn’t resist the labels. Lots of flavor and would be nice on a lake while you’re hoping the fish don’t disturb you.
Josh says Standard Lager
May 30th, 2008
The label on this beer is the best part. The tricky Photoshop work is almost worth the price of the 12-pack. I wouldn’t call it tasty but it isn’t bad either. I would buy something cheaper if I wanted this type of beer.
jwilliams731 says Easy to drink
May 29th, 2008
I was pleasantly surprised to see that the muni liquor store had the Lakemaid. All they offered were 12 packs, but no beer goes to waste in my house anyway.
This beer is light, both in color and flavor. There is definitely more malt than hops. What I really appreciate is that there is no aftertaste. It really is a crisp, clean, easy to drink beer. Erin might even like it.
Rett says Mmmm, fish-chicks.
May 27th, 2008
I’m no fisherman, but I have to agree that there is nothing better than the idea of a mer-babe surfacing on a lake to bring me a beer. Apparently the advertising firm Pocket Hercules was able to convince both Schell and Rapala of this as well. The best part is that in this fisherman’s fantasy there’s not one, but twelve bikini-clad fish-chicks, one for each bottle in a 12-pack. Being a classic American lager it’s easy to go through several of these in one sitting, perfect for boating on a lake, or in my case, sitting in front of the television.